This back-and-forth sets up another important part of the Mario Maker ecosystem: rivalries. Through the use of Twitch donations, some fans will even pay for the privilege of having their favorite streamer try out their level. You can see the result of this whenever you pop into a big course - left and right, players will leave comments mentioning the YouTuber who told them about the level. When your level may be showcased by someone with millions of viewers who can also try your course, there’s plenty of incentive to jump into the fray. These courses can be challenging, amusing, or straight-up trolls - but whatever the case, it sets up a living, breathing community that perpetually creates new content that is guaranteed a wider audience.
One of the most common phenomenons in the Mario Maker world is that average players will make courses for big personalities to play. A crucial part of Mario Maker 2’s popularity is availability - not just because more people own Nintendo Switches, which have a built-in share tool, but also because that console saturation allows for ample interplay between personalities and viewers. (The original Super Mario Maker was also ported to 3DS, but without a critical feature: the ability to upload and share courses online.) The original game was still a favorite among YouTubers and Twitch streamers, but it never quite took over the internet in the same way. Why would Mario Maker 2 pop off like this? The most obvious reason is that the first game was only available on the Wii U, which didn’t do very well in the last generation of console wars. Mario Maker, in short, is having its moment - to wit, it was named the bestselling game of June 2019. Viewers love to watch expert players ram their heads against the most extreme Mario levels available.
On Twitch, Mario Maker 2 is also making strides, largely thanks to speedrunners who have been championing user-made levels way before Nintendo even made an official tool. Here, too, our favorite red plumber is racking up millions upon millions of views. Meanwhile, on YouTube, nearly every prominent gaming personality you can name, from Jacksepticeye to the Game Grumps, are all playing Mario Maker 2 right now.
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